Business Coaching 
for Entrepreneurs in the Sports and Fitness Industry

Welcome to Paradigm Playbook—your inside access to the best business education and coaching resources to help your sports business soar.

Weekly Business Game Plans for Success

Every week, get a "Page from the Playbook" with business tips and inspiration, plus a "Game Plan" video detailing how to apply that knowledge to your business.

Affordable One-on-One Coaching

Join our team of entrepreneurs and get an all-access pass to our subscriber content. Plus one-on-one coaching and discounts to all training events.

Weekly Business Game Plans for Success

Every week, get a "Page from the Playbook" with business tips and inspiration, plus a "Game Plan" video detailing how to apply that knowledge to your business.

Serial Entrepreneurs
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Get professional training, and connect with other sports entrepreneurs.

Dr. John Smith — Founder & CEO.

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Industry Partners

for Sports Business Entrepreneurs

Strategic Business Education for you to 
Plug and Play

Have a passion for your sport, but struggling with the business aspect of it?

What Our Students Have to Say

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Kelvin Black
From Dallas, USA
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Zasha Swan
From Australia
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Frank Jones
From Japan
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Jack Brownn
From London, UK